
Scaled a Solar Product from ₹1.6k CPC to ₹277 CPP
D2C eCommerce • Eco-Friendly Home Products
About
Eco-friendly D2C brand selling solar courtyard lamps. Needed consistent profitability.
Challenge
High CPC, unstable ROAS, poor creative resonance.
Our Solution
- • Tested multiple ad angles (UGC, demo creatives)
- • Optimized CBO for scaling winners
- • Integrated fatigue tracking and retargeting


💡 Key Takeaway
Consistent creative testing turned a losing offer into a scalable winner.